GREAT BRANDS GET REMEMBERED
Pretty isn’t enough. Strategy, style, and storytelling — that’s the real flex.
Meet Lori
My Story: Betting On Myself
At 19 years old, in the middle of a global pandemic, I took the biggest leap of my life.
Covid-19 changed everything, but it also gave me the push I didn’t know I needed.
I tried other jobs — some good, some not so good — but no matter where I went, my heart always knew where it truly belonged.
I couldn’t wait any longer. I had to build the life I dreamed of.
With no perfect roadmap and no guarantees, I bet on myself.
I taught myself branding, storytelling, and community building and much more. Piece by piece, mistake by mistake, late night after late night.
I lost people. I found myself.
And slowly, Lori Haus of Designs was born — built on passion, resilience, and a love for helping others bring their dreams to life.
Today, every brand I create is a reminder:
You don’t have to have it all figured out.
You just have to believe that what’s inside of you is bigger than your fears.
This is my story — and it's only just beginning.
I’m so grateful you're a part of it.
Every brand has a story. Lori’s mission is to help you tell yours — and to remind you that betting on yourself is always worth it.
Social Media Management
In today’s world, your brand’s story deserves to be seen — and heard.
At Lori Haus of Designs, we don’t just manage your social media — we breathe life into it.
Whether you’re ready to grow your audience, boost engagement, or drive real sales, we create custom strategies that make your brand unforgettable. From crafting meaningful content to building genuine connections with your audience every day, we handle the details so you can focus on what you do best — building your dream.
Let’s turn your brand into a conversation people can’t wait to join.
What We Offer:
- Customized Social Media Strategies
- Daily Content Creation and Posting
- Audience Engagement and Community Management
- Performance Tracking and Reporting
- Advertising and Campaign Management
- Branding Consultations
- Video Content Batch Creation (Instagram Reels, TikTok)
- Copywriting
30+ BRANDS
30+ BRANDS
Case Study
Viral Growth Using Unorthodox and Guerrilla Marketing on TikTok
Case Study
Viral Growth Using Unorthodox and Guerrilla Marketing on TikTok
Background
LaughWithLori (@laughwithlori) is a relatively new TikTok page with limited popularity at the time of posting.
The video footage was originally shot at The Board House TT in Trinidad with the intention of creating a comedy skit for Instagram and TikTok.
However, before posting the skit, a test video was created using the same raw footage — presented as a straightforward, authentic food review.
This test was done with a clear objective: to help The Board House gain brand awareness organically.
At the time, there was no paid advertising, no influencer collaborations, and no viral history — it was a completely organic attempt to drive engagement.
Results
60,000+ views within the first 24 hours.
122,000+ views and growing steadily.
The Board House gained over 100+ new Instagram followers within 24 hours of the video posting.
➔ (In comparison, they had gained only 32 followers over the entire previous month.)
More than 3,800+ likes and hundreds of organic comments.
High engagement rate with viewers tagging friends, discussing the food, and expressing interest in visiting.
Major boost in brand visibility through organic shares, saves, and word-of-mouth.
After the test video went viral, the original comedy skit was posted — but it did not perform nearly as well, highlighting the effectiveness of raw, relatable content over scripted content for this campaign.
Why It Worked: Key Success Factors
Guerrilla and Unorthodox Marketing Approach
Low-budget, high-impact content — no studio-quality production needed.
Relatable storytelling
Focused on the real experience, not over-produced messaging.
Cultural connection
Food and local vibes resonate deeply with Caribbean audiences.
Algorithm-Friendly Engagement
High watch time: Viewers stayed to see the full food experience.
Strong comment activity: TikTok boosts content that creates conversations.
Organic shares and saves: Helped the video spread beyond immediate followers.
Audience Preference for Authenticity
Audiences clearly preferred the raw food review over the scripted skit, showing a real demand for genuine, relatable content in the brand's marketing.
Learn More about our services?
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